Identify how media products from your case study make links with other media platforms.
What are the reasons for these links?
What are the reasons for these links?
- Jumper - Jumper is based on a Graphical novel which means that it can appeal to both an online audience and an audience without internet access/Dvd players etc, Jumper is also able to expand it's audience range because it will also be able to link the Graphical Novel and Movie together.
- Law Abiding Citizen - This movie has a website that has details on both the characters and other aspects of the movie, this can make or break some new releases as is shown with the Dark Knight Advertising where they made a page and had a popular quote from the movie as the sites main title name thus appealing to long time fans or to people who are interested in the movie.
- Law Abiding Citizen also has a Facebook and Myspace page showing that they have tried to advertise using social networking as it is an easy method of expanding the target audience, by spreading the film it is also easier to influence the opinions of those who have not seen the film yet.
- Fan made websites are also a very common occurence which can help spread the movie as well.
- Youtube is also a good place to post clips or trailer of movies as it allows for easy feedback and it also allows them to highlight the genre or aspect of the movie.
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