Media Question

In what way do the institutions involved in Trance try to connect with and empower their audience?

One method that I found was that the producers of Trance have released the soundtrack for it in a seperate digital format, allowing the audience to download it and listen to it very easily.
Another method is on the official Trance website where you are given the oppurtunity to listen to Danny Boyle talk about his film and about the finer details regarding it, it is easily found on the main page of the site as is the rest of the links.

http://www.trancethemovie.com/

The site interacts with the part of the audience that has already seen the film by adding references and images from within the film itself, the main website uses this as its opening command, it shows small white dots that progressively light up, this is presumably a reference to a particular scene within the film.

Danny Boyle has also made a Sub-Reddit, allowing him to be asked questions from fans and the audience to which he is easily able to respond, this shows that he likes the feedback and reviews given by said audience.

http://www.trancethemovie.com/movieposter.php

Another interactive part is during the video with Danny Boyle, it allows you to piece together 6 pieces of a puzzle, once completed it creates a movie poster for Trance, one that can only be accessed by this method, unless you copy link like I have above.