The two step theory is essentially where the media portrays an event or some news which is then received by an Individual (Also known as an Opinion Leader) and is then relayed through them in their own perception of the news (Their opinion is spread onwards rather than the original news/media event). Opinion Leaders are quite influential when it comes to changing people’s opinions and behaviour; this Is why this theory has been widely regarded as a big factor in the general public’s opinion on different subjects and why it can change with one small event.
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